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Plan better, spend smarter, and execute with confidence
Allocadia, a BrandMaker company, specializes in marketing planning, budgeting, and performance management
Allocadia provides the tools we need to enable, measure, and track meaningful conversations that drive business impact companywide.
Vasu Jakkal, CMO, Fireeye
Allocadia ensures marketing investment aligns to campaigns that drive revenue contribution, which improved marketing’s credibility.
Mike Marcellin, SVP and CMO, Juniper
Delivering on operational effectiveness and data-driven insights is critical to today’s CMO. Allocadia is a core pillar in our strategy to gain insights on how marketing impacts the business.
Asim Zaheer, Former CMO, Hitachi
Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.
Bill Bien, CEO (former CMO), Signify
MARKETING ACCELERATION SERIES
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CMO GUIDE
How to Plan Smart
and Pivot Fast
Seven marketing leaders across different industries share their insights on marketing planning
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WEBINAR SERIES
Plan, Pivot, & Repeat
Six Marketing Leaders Share Planning Advice in our Two-Part Webinar Series.
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WEBINAR SERIES
Plan Smart.
Pivot Fast.
PART 1: Is One-and-Done Planning Dead?
PART 2: The New Rules of Marketing Planning
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Need to make every dollar count?
Allocadia provides best-in-class money management capabilities for marketers.
Forrester Wave, Marketing Resource Management, Q1 2020
Allocadia is transforming how marketing is run, managed, and measured
As a BrandMaker company, we’re helping 625,000+ marketers globally lead with confidence, love their jobs, and prove marketing impact by enabling them to better plan, predict, invest, execute, and improve performance.
We’re loved by our customers and analysts
Martech Breakthrough
Awards
Three-time consecutive winner of the “Best Marketing Performance Management Company” award.
G2 Summer
2021 Leader
Leading marketing performance management platform based on customer reviews and substantial market presence.
Allocadia Named Strong Performer in Forrester Wave
Allocadia provides best-in-class money management capabilities for marketers.
Find the right solution for your needs
- In-depth Marketing Financial Management
- Flexible & multi-level Budget Hierarchies
- Industry Specific Solutions
- Complex workflows and intake forms for Planning & Financial Management
- Integrated Work Management & Digital Asset Management
- Calendaring capabilities integrated with digital assets
- Goal setting & Tracking, Activity Planning, Calendaring & Collaboration
- Revenue Modeling, Performance Mangagement and B2B Attribution
- Separate Marketing & Finance Hierarchies
The Allocadia Platform
Plan & Align
Enable all marketers to plan and track against key corporate goals and performance indicators.
Invest & Execute
Gain full transparency into marketing spend, so you have the agility to make changes and get more from your marketing investments.
Measure & Optimize
Connect spend to performance and accurately measure the “I’ in ROI to drive better decision making.
