Are you prepared to meet marketing's goals with less resources?

A Guide to the New Era of Agile Marketing Planning


Need to adapt your marketing budgets and pivot plans quickly?
We’re here to help.

Allocadia gives marketers visibility and planning tools to pivot quickly and drive impact.


Need to make every dollar count?
Allocadia provides best-in-class money management capabilities for marketers.

Forrester Wave, Marketing Resource Management, Q1 2020


Global marketing organizations are experiencing business benefits

Allocadia Run Marketing Platform

With Allocadia, CMOs and their teams can plan strategically, invest with purpose and measure performance.

Leading CMOs are adopting Run Marketing because of these benefits.

  • Excellence

    “Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”

    Bill Bien

    Bill Bien

    CMO, Signify (formerly Philips Lighting)

  • Alignment

    “Every marketer in your organization is in charge of contributing to pipeline and revenue targets. And the way to achieve this is to centralize all your data on one platform where it is linked back to plan and budget. Every marketer needs visibility, not just the power users.”

    Renee Bonvanie
    Palo Alto Networks

    Renee Bonvanie

    CMO, Palo Alto Networks

  • Growth

    “Allocadia enables the ultimate insights in the form of return on marketing investment and budget effectiveness. After all, our ultimate goal is optimized performance and to get there, we need various and granular views of ROI.”

    Todd Wells
    Pitney Bowes

    Allison Smith-Terrey

    VP Marketing Technology & Operations Pitney Bowes

  • “Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. The I is very important in ROI and we’re holding ourselves to this – our optimal metric this year to the company is an ROI metric.”

    Carrie Palin

    Carrie Palin

    CMO, Splunk

  • Visibility

    “Allocadia is about visibility & transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments & proving return.”

    Glen Thomas
    GE Healthcare

    Glenn Thomas

    Former CMO, GE Healthcare

  • Confidence

    “The number one focus of a successful marketing organization is driving growth. Allocadia has enabled us to ensure marketing investment aligns to campaigns that drive revenue contribution, which in turn has improved marketing’s credibility and influence within the company.”

    Mike Marcellin
    Juniper Networks

    Mike Marcellin

    SVP and CMO, Juniper Networks

Because it’s showtime.

We have entered into a new era for Marketing

Learn about our Vision

It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials. It’s time to show that marketing can deal with financial constraints. It’s time to assume accountability for business performance.

2018 CMO Spend Survey


David Cohen

“We can land our budget within .05% of plan every quarter. We know exactly what we are spending, where and when needed we can reallocate spend to ensure we meet our plan.”

David Cohen, Head of Business Planning

Improve marketing planning and budgeting today!

Contact Us