Results for "Eloqua"

8 results found
Planning for Growth with Doug Sechrist from Zenefits
With 20+ years of experience building and leading demand marketing teams, Doug Sechrist has a proven record of helping companies become high growth, successful SaaS leaders. He’s helped organizations efficiently grow by bringing sales and marketing teams together through process, automation, alignment and shared KPIs. His previous roles include VP...
Allocadia Welcomes New CMO Julia Stead and Board Member John Stetic
Expanded marketing expertise will support company’s ongoing guidance for marketing leaders VANCOUVER, British Columbia, October 1, 2019 — Allocadia, the leader in marketing performance management, today announced that Julia Stead has joined the company as the Chief Marketing Officer and John Stetic has joined the company’s Board of Directors. Stead...
Measure Investment Across the Customer Journey
These days, we hear a lot of lip service given to being a “data-driven marketer.” What does it mean to be data-driven? When every move you make can be measured against expected outcomes, you’re data-driven. When you start every business conversation with ‘according to the data’ or ‘Let’s look at...
Great People Equal Progress
As a CMO, you need to build a strong, trustworthy team to help you navigate the new world of marketing and drive the results you want for your company. Building a team for a company is no different. My co-founder Katherine and I often heard successful leaders say, “people are...
What's Missing From CMO's Marketing Plans
This article from Allocadia’s VP, Market Insights & Growth, Sam Melnick, originally appeared on Customer Think as Death by PowerPoint: Why Most CMOs are Failing to Plan (and Planning to Fail). Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Every organization’s planning season...
Building on Strong Momentum, Allocadia Adds SVP of Customers & Revenue
December 5, 2018 — VANCOUVER — Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, today announced that Jocelyn Brown has been promoted to SVP of Customers & Revenue. In this new role, Brown will oversee the sales, marketing, customer success and partner organizations, improving alignment to drive an even...
The CMO Change Agent
Yesterday, at the Sheraton Grand Chicago, I spoke alongside award-winning CMO Brian Kardon on stage at the 2017 BMA Masters of B2B Marketing conference. Brian is the CMO of Fuze, but you may also know him from various C-level marketing and leadership roles at Eloqua, Forrester, Reed Elsevier, or Deloitte. He is, undoubtedly,...
Webinar Recap: How NI Revamped Its Marketing Planning
View the video recording Budgeting and planning are among the most frustrating exercises marketing teams go through each year. That’s why NI (formerly National Instruments) turned to SiriusDecisions’ Campaign Framework and Allocadia to attempt to bring sanity back to this annual activity and create better strategic alignment for their key...