Allocadia Analytics empowers marketers to take action and create greater business impact by developing a deeper understanding of the marketing plan, budget, spend and performance.
Ensure Marketing’s Investments Support Strategic Targets
Provide visibility into plans and actual spend; know if it is on track to reach targets.
Understand Marketing’s Influence on the Customer Journey
Gain visibility into how the marketing team is investing in each stage of the customer journey.
Shed the Light on Marketing Performance
Identify if marketing is on track to meet or fall short of expectations.
Align Marketing and Finance Teams
Create dashboards that support both marketing and finance views of the business.
Get Visibility into Marketing Plans, Investments and Performance Today
“These new and improved dashboards will help increase our agility as marketers and enable us to make more real-time, data-driven decisions to optimize our activities and spend for maximum impact in market.”
Ryan Danner, Director, Global Marketing
Allocadia Analytics Key Capabilities
Visualize the Global Marketing Plan
Identify gaps in the marketing plan by automatically highlighting areas that need updating or completion. See target vs. planned investment from multiple views.
Monitor Investment Against Strategic Goals
View how much spend is going towards demand creation, market intelligence, and sales enablement or any other strategic goal. Track actual spend against target.
Track Pipeline and Revenue Impact
Compare expected pipeline and revenue impact with actual results to identify gaps, and adjust investment as needed.
Map Spend to the Entire Customer Journey
See how much investment is planned, and spent, on each activity at every stage of the customer journey. Know at a glance if you’re meeting expectations.
Visualize Marketing Investment Mix in Multiple Ways
Display marketing investment mix by segment, product line, persona, and activity type, and track planned investment and actual spend for each.
Generate Financial Management Reports
Create reports that show occurred, invoiced, and accrual information for each activity.
Monitor Performance
View ROI at the region, segment, product line, campaign, and activity level, and highlight under- and over-performers.
Visualize Data Quality
Visualize activities in the marketing plan that are not tagged, tagged incorrectly or miss estimated outcome. Act on poor data quality to ensure better measurements.
