Measuring ROI isn’t a one-size-fits-all approach. Each marketing organization’s journey to measuring, understanding, and ultimately acting on ROI data is unique.
But there is one constant: we all want a clear vantage point that allows us to understand our marketing ROI and better plan for the journey ahead.
We spoke with two customers to get their insights into how to conquer the challenges of measuring ROI. Watch the on-demand video to learn how marketing leaders at Genpact and Visier are tackling ROI measurements and what they’ve learned along the road.
VP, Marketing Operations & Technology at Genpact
Lori West is a marketing leader at Genpact with 20+ years of experience in technology-related industries. Over the past ten years Lori has focused on bringing technical innovation into marketing, from building automated, insight-driven account-based marketing programs to fully integrating and automating workflows throughout the marketing technology stack. With a passion for data, Lori strives for a connected view across all sales and marketing activities to elevate the engagement and impact across the customer journey.