Marketing Performance

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Take Control of Your (Marketing) Life
There’s so much in the world that’s outside our control right now. And that lack of control causes all of us distress – it’s one of the greatest contributors to anxiety and depression. While the majority of us cannot control larger world factors like the pandemic, we can and should...
Take Control of Your (Marketing) Life
There’s so much in the world that’s outside our control right now. And that lack of control causes all of us distress – it’s one of the greatest contributors to anxiety and depression. While the majority of us cannot control larger world factors like the pandemic, we can and should...
5 Ways Marketing Teams Can Work Better in 2021
Marketer’s to-do lists can seem never-ending. Now that work and home have become so blended, it’s even harder to stop work from creeping in when it shouldn’t. None of us want to burn out, but it can be a hard cycle to break. How can marketers work smarter, faster, and...
Demand vs Awareness: Where Marketers Should Invest in 2021
Short-term vs long-term. Demand vs awareness. Where did you invest? Marketers had expectations for 2020, and by March the reality of how this year would go was already very different. Facing an unknown future, everyone was asking the same question: Where do I pivot my marketing budget and strategy for...
Growth Hacking: Can You Do It Without Marketing & Finance Alignment?
When talking about marketing and finance, we’re usually talking about their differences. Marketing is creative, while finance is by-the-book. We never talk about all the similarities finance and marketing share, and that contributes to the divide.  The CFO’s mandate is to drive efficient growth despite economic and business hurdles. Today’s...

Tips & Tricks

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Three Key Factors to Unlock Your 2021 Marketing Budget
*Hint- it involves your Finance Team In our report, “The 4 Actions of High Growth Marketing Teams,” we found alignment with finance was a key indicator of whether a marketing organization received a post-COVID budget increase. Another important finding was marketing organizations that are viewed as strategic departments by finance...
5 Insider Tips for Marketing and Finance Unity
Marketing and finance are often depicted as opponents. But are we really on opposite sides?  Most of our blogs are from a marketing perspective, but we thought we’d switch it up. We talked with Samantha Bannister, Allocadia’s SVP of Finance and Operations, to get her five tips for building a...
Three Tips to Master Performance-Based Marketing Planning
“What’s the ROI on that?” If that question makes you panic, you’re not the only one. A startling 65% of marketers don’t have confidence in their ability to measure the impact of their marketing investments.  This is because marketers get distracted in the hunt for that elusive “right” ROI number...
Three Key Factors to Unlock Your 2021 Marketing Budget
*Hint- it involves your Finance Team In our report, “The 4 Actions of High Growth Marketing Teams,” we found alignment with finance was a key indicator of whether a marketing organization received a post-COVID budget increase. Another important finding was marketing organizations that are viewed as strategic departments by finance...
5 Insider Tips for Marketing and Finance Unity
Marketing and finance are often depicted as opponents. But are we really on opposite sides?  Most of our blogs are from a marketing perspective, but we thought we’d switch it up. We talked with Samantha Bannister, Allocadia’s SVP of Finance and Operations, to get her five tips for building a...

Future of Work

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How COVID Changed Marketing & What Marketers Should Do About It
The world has changed significantly since the beginning of this year in response to the global pandemic and financial crisis. Marketing is not the same – for better and for worse.  The farther we move from the initial and abrupt challenges, the more marketers need to think about how to...
How COVID Changed Marketing & What Marketers Should Do About It
The world has changed significantly since the beginning of this year in response to the global pandemic and financial crisis. Marketing is not the same – for better and for worse.  The farther we move from the initial and abrupt challenges, the more marketers need to think about how to...
How to Do Strategic Marketing Planning Right
Strategic planning is a term being thrown around a lot right now – for good reason. While the concept is not new to marketers, it’s become a critical tool we need to thrive in our current climate. But do we really know what strategic marketing looks like? Because a list...
The Road to Recovery Relies on Marketing Efficiency
We’ve been hearing for months about the new normal, but many of us are still guilty of thinking “when things return to normal…” in the back of our minds. Let’s rip the bandaid off together. There is no return to normal. This is it. We’re at the beginning of our...
Talend’s AMA: Pivoting Plans While Hitting Targets
Reacting with agility is impossible if you have to spend time scrambling to even understand where you’re at. Talend’s marketing organization wasn’t in that position this spring, thanks to key foundational changes they’d made at the end of 2019.   Although everything seemed to be changing, the only thing that didn’t...

Executive Corner

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CMO Strategy Series: Climbing the Career Jungle Gym with Drift's CMO
Allocadia CMO Q&A Series with Tricia Gellman, CMO at Drift 1. What was your first marketing role? I actually didn’t start in marketing. I have a BA in graphic design and was originally hired as an “evangelist” helping designers understand why to use a Mac, at Apple. The challenge of...
CMO Strategy Series: Marketers Must Be Stewards of Data
Norman Guadagno is the CMO at Acoustic – an independent marketing cloud with the open platform needed for success in a dynamic world. At the beginning of the pandemic, he was a founding member of CMO Huddles, a group formed to address the vacuum of sharing, caring, and daring among...
CMO Strategy Series: Marketing & Finance Are Stronger Together
Written by Samantha Bannister, SVP Finance and Operations at Allocadia Change is never easy. But looking at change as an opportunity to improve and to reassess is how we grow – both as individuals and as organizations. In my experience (at other companies, not at Allocadia!), a consistent area for...
CMO Strategy Series: Climbing the Career Jungle Gym with Drift's CMO
Allocadia CMO Q&A Series with Tricia Gellman, CMO at Drift 1. What was your first marketing role? I actually didn’t start in marketing. I have a BA in graphic design and was originally hired as an “evangelist” helping designers understand why to use a Mac, at Apple. The challenge of...
CMO Strategy Series: Marketers Must Be Stewards of Data
Norman Guadagno is the CMO at Acoustic – an independent marketing cloud with the open platform needed for success in a dynamic world. At the beginning of the pandemic, he was a founding member of CMO Huddles, a group formed to address the vacuum of sharing, caring, and daring among...