Allocadia Marketing Performance Management earns prestigious industry recognition
VANCOUVER, British Columbia – June 15, 2021 – Allocadia, the leader in Marketing Performance Management (MPM), announced that the Allocadia budget management and strategic planning platform was named a 2021 SIIA CODiE Award finalist in the Best Financial Management Solution category. Finalists represent the best products, technologies, and services in software, information, and business technology.
With Allocadia, marketers can say goodbye to multiple spreadsheets, disparate datasets, and misaligned marketing plans. Its robust budget management and strategic planning platform – with native integrations into finance, project management, CRM, ERP, MAP, and BI systems – provides marketing and financial leaders and their teams with real-time insights into forecasted, committed, cancelled, and remaining spend. Allocadia’s platform delivers greater budget visibility to more than 16,000 global marketing leaders, enabling them to understand which investments are driving impact while empowering them to pivot with greater agility and to optimize marketing spend that accelerates business growth.
Acknowledged as the premier awards program for the software and information industries for over 35 years, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media, and digital content industries. Allocadia Marketing Performance Management was honoured as one of 153 finalists across the 43 business technology categories.
“The 2021 CODiE Award finalists continued to innovate, pivot, and grow to develop truly remarkable products throughout an historically challenging year. These finalists maintain the vital legacy of the CODiEs in spotlighting the best and most impactful apps, services, and products serving the business tech market. Congratulations to this year’s finalists on this well-deserved recognition,” said Jeff Joseph, SIIA President.
The SIIA CODiE Awards are the industry’s only peer-recognized awards program. Business technology leaders, including senior executives, analysts, media, consultants, and investors, evaluate assigned products during the first-round review. Their scores determine the award finalists, which accounts for 80% of the overall score. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. In light of the COVID-19 pandemic, business technology category winners will be announced during an online winner announcement celebration June 22, 2021.
Details about each finalist are listed at https://history.siia.net/codie/2021-Finalists.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services, and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
About Software and Information Industry Association (SIIA)
SIIA is the only professional organization connecting more than 700 data, financial information, education technology, specialized content and publishing, and health technology companies. Our diverse members manage the global financial markets, develop software that solves today’s challenges through technology, provide critical information that helps inform global businesses large and small, and innovate for better health care and personal wellness outcomes.
Allocadia gives marketers the confidence to know where to invest their next dollar. Its award-winning budget management and strategic planning platform enables marketers to plan strategically, invest with purpose, and measure the performance of their spend to ultimately maximize marketing’s impact on the business. This gives marketers the ability to achieve operational excellence, drive greater performance, effectively measure ROI, and improve alignment with corporate goals. Companies like Unilever, Informatica, Autodesk and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how to run marketing like a business at Allocadia.com.