It’s 8pm and you’ve got ten spreadsheets open trying to corral the data from 12 months of marketing campaigns, before tomorrow’s budget meeting with the CMO. Sound familiar? I bet the whole time you were wading through figures you kept thinking “there has to be a better way!” I’ve got news for you – you were right.
There’s a much better way, and it’s called Marketing Performance Management (MPM).
If the question “how much budget from canceled events can we pivot to new digital campaigns?” makes you want to crawl under your desk, it’s time to seriously upgrade how you assess marketing performance. Scratch that – it was time to invest in MPM long ago, but you’re here now and Allocadia is ready to help you get started.
You’re not going to automatically buy the first product that comes up when you search for solutions to spreadsheet hell. You’re a savvy shopper – you want to peek under the hood, see how things work, figure out what’s best for your team. We’ve got everything you’re going to need for this decision in The Buyer’s Guide to Marketing Performance Management.
Along with a framework for picking the right MPM platform and a handy capabilities scorecard for comparing systems, we’ve got a whole breakdown of common marketing challenges and how MPM can address those pain points so your team can be more efficient and drive more impact.
- If you’re struggling to aggregate data using spreadsheets… MPM centralizes all marketing-related data and links it to corporate and team budgets and plans.
- CRMs usually only capture DemandGen data… MPM creates a closed-loop view of all marketing programs by combining financial data from ERP with the results from CRM.
- Expense management tools weren’t built to accommodate the concept of marketing ROI… MPM enables investment data to be structured by campaigns and programs.
It’s random acts of kindness we’re supposed to be doing, not random acts of marketing. Set your marketing team up for success by empowering them to plan strategically, invest with purpose, and maximize performance. And get them some coffee; they’ve been up late working in spreadsheet hell. Hopefully for the very last time.