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Allocadia Appoints Key Executives to Help CMOs Drive Operational Excellence, Agility and Performance

New CPO, CCO and SVP of Sales to propel category momentum and company growth  

VANCOUVER, British Columbia – March 23, 2021 – Allocadia, the leader in Marketing Performance Management (MPM), today announced the appointment of key executives and the expansion of its leadership team to capitalize on market momentum and accelerate company growth. Payod Deshpande has joined the leadership team as Chief Product Officer, T.J. Begley has been promoted to Chief Customer Officer, and Ryan Moon has been promoted to Senior Vice President of Sales.  

Deshpande brings more than 15 years of experience at SAP Ariba, where he was most recently the VP of Payment Products, leading established enterprise product portfolios as well as growing new products from zero to millions of enterprise users. At Allocadia he’ll oversee the entire product organization, including the product management, product design, engineering, and operations teams. “With its world-class customer base and established category leadership, Allocadia is positioned to capture the untapped market opportunity of helping millions of marketers around the world transform how they work,” said Deshpande. “Allocadia’s planning, budgeting and performance solutions for the enterprise are a critical part of how CMOs are driving digital transformation of their operations and customer experience. I am thrilled to be joining the team with the opportunity to build the platform that fundamentally changes the future of how marketers work.” Allocadia has also promoted long-time team member Jordi McDonald to Chief Architect.

Begley’s career has focused on delivering large-scale enterprise solutions to global businesses, including nearly a decade at Accenture. With his leadership approach of diligently delivering business value to the CMO, Begley will take an expanded role as Chief Customer Officer and lead services, support, customer success, account management, ecosystem, and solution consultants and architects at Allocadia. Allocadia is also pleased to welcome Brian Brownrigg as VP, Professional Services & Ecosystem, to Allocadia. Brownrigg is bringing his leadership experience as an MRM lead at Accenture to scale enterprise services delivery and partner ecosystem engagement as the category expands.  

“The Allocadia customer team delivers some of the best enterprise customer experience and service in the SaaS industry, and I am excited to bring a holistic customer organization together so we can continue to scale how we meet the needs of our customers,” said Begley. “There is a tremendous need for what we do for our customers. Driving operational excellence at scale is critical for today’s CMO, and today’s world demands that marketers work with speed and agility, while optimizing continuously.”

Moon has built a strong sales foundation at Allocadia over the past three years, building out an expanded team and creating systems and processes to scale Allocadia’s growth. In his newly expanded role as SVP Sales, Moon is joining the executive team, where he will lead net-new sales, the SDR team and revenue operations. “Every day I speak with marketing organizations that are prioritizing the need for visibility, transparency and agility in their marketing investment, plans and performance. We have a tremendous opportunity to help our customers drive business impact through the billions spent in marketing budgets around the world, and I get to do this with a talented group of people who are passionate about building a leading enterprise SaaS company.” Allocadia is also welcoming Kelly Krumreich as VP, GTM Enablement, bringing her experience scaling multiple revenue operations teams on the path to $100m and beyond. 

“These executives have a common theme in their leadership approach: they focus on the end-to-end customer lifecycle and customer experience in everything they do to help our CMOs and their global marketing organizations achieve business results,” said Kristine Steuart, CEO of Allocadia. “They also share a passion for building exceptional teams and working in a deeply collaborative fashion, creating a category-leading company that brings career-building opportunities to our team and fulfills our mission of bringing confidence to every marketer in the world.”  

As the Allocadia executive team set the organizational design for the future, 12 team members were also promoted based on their exceptional work and to support the advancement of their careers. Throughout this process, Allocadia continues to maintain strong gender diversity levels. The executive team is 57% female, compared to the 11% average in the technology industry, and women are equally represented at all levels – board (50%), people managers (52%), technical roles (43%), and full team (44%).

About Allocadia

Allocadia gives marketers the confidence to know where to invest their next dollar. Its award-winning budget management and strategic planning platform enables marketers to plan strategically, invest with purpose, and measure the performance of their spend, to ultimately maximize marketing’s impact on the business. This gives marketers the ability to achieve operational excellence, drive greater performance, effectively measure ROI, and improve alignment with corporate goals. Companies like Unilever, Informatica, Autodesk and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how to run marketing like a business at