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Allocadia Named to Marketo Accelerate Ecosystem

Marketo announced earlier today the addition of several new partners to the Marketo® Accelerate ecosystem, the MarTech industry’s first partner accelerator.

“This alliance between Marketo and Allocadia empowers marketers to determine where to spend each dollar with confidence. CMOs who make Marketing Performance Management a strategic mandate are better prepared to prove their impact. Together, with Marketo’s world-class technology and team, Allocadia will continue to support high-performing organizations as they run marketing like a business.”

– Kristine Steuart, CEO, Co-Founder, Allocadia

“Every new partner we welcome to our ecosystem brings another layer of value and function to the thousands of marketers using the Marketo Engagement Platform,” said Shai Alfandary, vice president, global head of ISVs and LaunchPoint® ecosystem, Marketo. “By leveraging this unrivaled partner ecosystem in one seamless experience, marketers save time, money, and resources and are empowered to drive growth and prove impact.”

Announced earlier this year, Marketo Accelerate is a part of Marketo’s robust, best-in-class partner ecosystem, LaunchPoint®. The program provides partners with full access to the Marketo Engagement Platform, sales enablement activities, co-marketing activities, and more to drive growth for their businesses.”