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Building on Strong Momentum, Allocadia Adds SVP of Customers & Revenue

December 5, 2018 — VANCOUVER — Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, today announced that Jocelyn Brown has been promoted to SVP of Customers & Revenue. In this new role, Brown will oversee the sales, marketing, customer success and partner organizations, improving alignment to drive an even more holistic journey for Allocadia customers.

“It is critical in the SaaS business to think of the customer journey holistically – from customer acquisition, to expand, and renewal. This requires a combined revenue team strategy, which will support and deepen the great alignment work the team has already been doing,” said Kristine Steuart, CEO of Allocadia. “A customer-first approach is uniquely the Allocadia brand, and I am excited to have Jocelyn at the helm of our customer and revenue team.”

Brown’s new appointment follows exceptional results by the Allocadia team last quarter. In Q1 of FY19 the team did almost as much new and expand business as in the entire previous fiscal year, accelerating strong growth momentum in the previous 12 months. The company executed on a 97% gross renewal rate and a 179% upsell retention rate in-quarter, also continuing strong trailing 12 months customer SaaS metrics. Accompanying its strong performance, Allocadia was cash positive last quarter and continues to operate at close to break-even, driving strong go-to-market efficiency. Allocadia added and expanded customers including LinkedIn and Equinix. In addition to continued growth in B2B markets, the company saw increased traction in the B2C market and financial industries.

Brown joined Allocadia in 2016 to lead the customer success organization, and brought more than 17 years experience helping enterprise customers maximize the business value of their technologies and investments. She spent 9 years at Eloqua where she used her talent for building and managing high-performing customer success teams and guiding customers along their journey to success.

“I know first-hand that Jocelyn is an exceptional executive, as I was a colleague of hers at Eloqua and am now her customer at Allocadia. I can attest to the intense amount of focus she puts into creating exceptional experiences for her customers,” said Brian Kardon, CMO at Fuze. “I have full confidence that Jocelyn’s impressive background combined with her drive to create meaningful, consistent experiences for her customers will ensure her success in this new role.”

“There is a powerhouse of talented revenue leaders on the Allocadia team and I am thrilled to help them build this Allocadia-engine that will continue to see exponential growth,” said Brown. “As an Eloqua leader I consistently heard customers talking about how happy they were with Allocadia, which as someone who lives and breathes to improve the customer experience, inspired me to join the team. Customer success is in our DNA at Allocadia, and aligning our team processes with a holistic customer journey will enable us to even further focus on creating the best customer experience possible.”

About Allocadia

Allocadia’s platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose and measure with impact, so teams are able to optimize the impact of their programs. This gives marketers the ability to drive better performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, giving their marketers the ability to drive more impact for their organization. Learn how to #RunMarketingBetter at