Press Releases

2018: Year of Allocadia Achievements
Our mission at Allocadia is to bring confidence to every marketer in the world, to give them certainty that they are making every dollar count. Marketers have more responsibility than ever to prove their impact on the business, and we want to empower you to achieve this goal! As we...
Building on Strong Momentum, Allocadia Adds SVP of Customers & Revenue
December 5, 2018 — VANCOUVER — Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, today announced that Jocelyn Brown has been promoted to SVP of Customers & Revenue. In this new role, Brown will oversee the sales, marketing, customer success and partner organizations, improving alignment to drive an even...
Allocadia Announces Key Milestones 2018
VANCOUVER, BRITISH COLUMBIA–(Marketwired – Jan. 17, 2018) – Allocadia, leaders in Marketing Performance Management (MPM) technology and creators of the #RunMarketing movement, today announced $25 billion in global marketing budget dollars have been managed through its award-winning platform by over 10,000 marketers, demonstrating the rapid growth and adoption of MPM among organizations....
Allocadia Named to the 2018 Ready to Rocket List for Strong Growth
We’re excited to share that Allocadia has been named to the 2018 “Ready to Rocket” list, which profiles technology companies with the greatest potential for revenue growth in the coming year. The listing is compiled by Rocket Builders, a management consulting firm servicing the technology industry. The 16th annual recognition...
Allocadia and Sojourn Solutions Partner to Help Organizations Optimize Marketing Performance
Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, today announced a partnership with Sojourn Solutions, experts in marketing operations, strategy and technology. The new alliance will help organizations think beyond campaigns and programs to optimize their impact on the business and the performance of their marketing...
Marketing ROI in an Age of Budget Cuts
There are many paths to marketing ROI. Finding yours is more important than ever. In 2014, I was working at IDC as an analyst covering the CMO and marketing operations functions. We worked with some of the largest B2B marketing organizations in the world. Some of the most frequent questions...
Allocadia Earns Finalist Nod in Technology Impact Awards & We Want to Pay it Forward!
We’re proud to announce Allocadia is a finalist in the 2017 Technology Impact Awards, the largest and longest-running technology award program in BC. We’re in the running for the Community Engagement Award, recognizing companies that embrace corporate social responsibility. By engaging their employees, winners of this award are focused on...
Allocadia launches Customer Journey Insights to Enable Marketers to Optimize Investments Throughout the Customer Buying Journey
Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, announced today a new Customer Journey Insights solution available immediately in their MPM cloud software platform. Forrester reports only 13% of companies are able to prioritize the customer journey over functional silos in their structure.1 These new capabilities from Allocadia...
Allocadia Announces Winners of 2017 RunMarketing Awards
Thursday, September 28, 2017 — VANCOUVER — Allocadia, leaders in Marketing Performance Management and creators of the #RunMarketing movement, today announced the winners of the 2017 RunMarketing Awards. This award program celebrates Marketing Performance Management (MPM) champions who run the business of marketing. “The RunMarketing Awards are a fantastic opportunity to celebrate the operational work...
Allocadia Recognized in Marketing Resource Management Report By Independent Research Firm
VANCOUVER, BRITISH COLUMBIA (Marketwired – Nov. 9, 2017) – Allocadia, leader in Marketing Performance Management and creators of the #RunMarketing movement, has been recognized in an independent report of Marketing Resource Management (MRM) vendors by Forrester Research, “Vendor Landscape: Marketing Resource Management: Leverage MRM To Drive Customer-Obsessed Marketing Operations.” The report notes...
Allocadia Wins 2017 BCTIA for Community Engagement
Vancouver, CA – Friday, June 23, 2017 – Allocadia, leader in Marketing Performance Management technology and creator of the #RunMarketing movement was named the winner of the 2017 BC Tech Technology Impact Awards in Community Engagement at a gala event yesterday at the Vancouver Convention Centre. The Technology Impact Awards...
Allocadia Wins BIG at 2017 DMN Awards
Yesterday in New York, Allocadia CEO Kristine Steuart and VP of Marketing Sam Melnick accepted two awards on behalf of our team: Marketing Technology Company of the Year and Analytics Company Winner. The awards were presented as part of an annual celebration of marketing and technology innovation hosted by DMN, an...
The Anatomy of an Award-Winning Marketing Tech Stack
Allocadia Won a Stackie! Here’s Why… We’re a big fan of Scott Brinker’s MarTech conference and always love checking out other company’s technology stacks in the annual “Stackie Awards”. So we were super thrilled to be announced a winner last night at the MarTech SFO event, and hear Allocadia named a Stackie award winner! See all winners, stacks, and...