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Zee Jay Digital and Allocadia Form Strategic Partnership

Joint team will enable marketers to enhance performance management capabilities

VANCOUVER, British Columbia; PROVIDENCE, R.I. (August 13, 2019)—Zee Jay Digital today announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and maximize business impact. Zee Jay Digital, a marketing transformation consultancy, will provide services and support for U.S. and global enterprises implementing Allocadia. This will help them effectively manage their marketing investments.

“We look forward to applying our decade-plus marketing process and technology experience to help our shared clients maximize benefit from the Allocadia platform, as well as their marketing resource management, work management, and other marketing solutions,” said Eric Rotkow, managing partner of Zee Jay Digital.

Zee Jay Digital has deep experience with marketing operations tools, namely Workfront, Aprimo and Unica. They also have experience with related tools including Tableau and PowerBI. This, along with their knowledge of marketing budgets, planning and investments lets them help Allocadia clients immensely. They help clients optimize their marketing stack and connect investment data with results data for better performance measurements.

“We enable marketing teams to benefit from full integration between and among systems—so they’re able to fully quantify marketing’s impact,” Rotkow said. “A single system-of-record view; aligned taxonomies across platforms, and integrated reporting allow solutions to work in tandem to help meet corporate objectives,” he said.

“Allocadia has a long history of providing marketers with a dynamic way to gain visibility into their investments and activities in order to better assess the impact they’re driving for the business,” said Jocelyn Brown, SVP, Customers & Revenue at Allocadia. “We’re excited to partner with Zee Jay Digital in order to help more enterprises  know what’s working and what’s not, giving them the confidence to know where to spend their next dollar.”

About Zee Jay Digital

Zee Jay Digital transforms marketing’s operating model, and the orchestration of work across internal and external teams. As a result, this helps them achieve personalized customer experiences at scale. Zee Jay Digital was named Workfront Partner of the Year in 2019, and entered into strategic partnership with Allocadia in 2019. In addition, Zee Jay is a founding member of the Global Work Management Alliance. For more information visit

About Allocadia

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. As a result, this gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia. They save up to 40% of the time spent on budgeting and planning, while doubling their pipeline-to-spend ratio and ROI. Learn how to #RunMarketing at