RunMarketing Awards

Ashley Cover & Claudia Paganelli - Ciena
Run Marketing Award Winners – Marketing Partner Why They Won Ashley representing marketing technology and Claudia representing financial performance, came together as the dynamic duo that has made Ciena so successful. By making decisions collaboratively and viewing scenarios through the lens of both functions, they have been pivotal to the...
Bhargav Chandrababu - Freshworks
Run Marketing Award Winner – Market Innovator Why They Won Freshworks was finally able to solve their complex use case with the multi-faceted approach provided by Allocadia. Within weeks, they seamlessly integrated Allocadia with Coupa, Google Ads, and LinkedIn Ads to streamline all Marketing budget management and achieve real-time metrics...
Zoe Marquardt - Autodesk
Run Marketing Award Winner – Business Builder Why They Won Zoe has been a great champion of MPM within Autodesk, and was instrumental helping them launch a MPM program at the same time they were adopting Allocadia. Her strength comes from the ability to translate the challenges and visions of...
Sarah Dennis - The Gap
Run Marketing Award Winner – Savvy Spender Why They Won Sarah had the challenging task of owning all of marketing operations during a global pandemic, and she immediately used the opportunity to dig in and ensure value across The Gap’s tech stack. She brought all marketing teams into Allocadia for...
Janine Ege - Salesforce
Run Marketing Award Winner – Rookie of the Year Why They Won Janine has a true vision and passion for MPM which she not only evangelized but pushed to make real in the first year of the INTL marketing team leveraging Allocadia. She prioritized getting a strategic view of plans...
Taleb AlKhaja - GE Healthcare
The #RunMarketing Catalyst Award Why He Won When GE Healthcare started on their journey with Allocadia over a year ago, Taleb was one of the four regional representatives who was involved with the pilot. However, he was the one with a strategic and global-minded focus, as he had the vision...
Signify's Marketing Excellence Team
The #RunMarketing Strategist Award Why They Won Signify knew their ultimate goal was to improve marketing planning and effectiveness in order to reach company KPIs and ROI goals. However, as a global and distributed organization, making a change in how they achieved these improvements needed to be a phased and...
Ken Evans - Fuze
The #RunMarketing Architect Award Why He Won Ken approaches planning and budget management from a strategic perspective, and from day one of his MPM rollout has aligned with both Sales and Finance. Ken understood that he can’t meet corporate objectives and revenue goals without aligning with Sales, so he focused...
Yvonne Stacherski - Comerica Bank
#RunMarketing Award Winner: Innovative Integrator Why They Won Developing an integrated MarTech stack to provide a solid foundation for marketing performance management is no small feat for companies with large operations, let alone those in the financial services industry. Data security, privacy provisions and other requirements can add a layer...
Linlin Li - MobileIron
#RunMarketing Award Winner: Operational All-Star Why They Won Linlin’s track record of building out the marketing function from the ground-up and scaling it to optimize efficiencies across all pillars – from demand gen to field marketing to data sciences – at companies like Centrify, FireEye, Polycom and Cisco speaks volumes...
Lars Ahntholz - Poly
#RunMarketing Award Winner: Agent of Collaboration Why They Won When Plantronics set out to improve how the marketing organization aligned its investment in time, money and people to top-level corporate objectives and put in place a more efficient system to plan, track and measure marketing resources, Lars rose to the...
David Schermbeck - Red Hat
#RunMarketing Award Winner: The Marketer’s Champion Why They Won The appetite for deep analysis and transparency at Red Hat is remarkably great, and when matched with a culture of excellence it results in a recipe for marketing performance management success.  In this pursuit, David has made his mark by working...
Carrie Storley - Rockwell Automation
#RunMarketing Award Winner: Finance’s Best Friend Why They Won With more than 400 marketers in multiple countries, Rockwell Automation faced a struggle common to large marketing organizations: it was difficult to get a clear and accurate picture of where marketing dollars were being applied, let alone how the budget was...
Jason Johns - Equinix
The #RunMarketing Operator Award Why He Won Jason is always looking to improve the team. His ultimate goal is to keep the marketing organization constantly stretching and improving, because he is not happy with the status quo. What sets Jason apart is that he doesn’t just dictate the direction of...
Harris Thamby, Microsoft
Why He Won In enterprises with massive scale and global scope such as Microsoft, change management can be a huge challenge — both on a technical level, and a human one. Harris Thamby is a leader who gets things done by expertly striking this balance. Harris’ vision for Marketing Performance...