Tips & Tricks

Stop the Madness: How to Simplify Marketing Planning
Every marketing action starts with an investment. And every investment starts with a plan. But let’s be honest, nobody in Marketing actually looks forward to the annual marketing planning and budgeting process. Every year it’s tedious, time-consuming, and has a host of challenges: Spreadsheet chaos: Spreadsheets weren’t designed for marketing...
7 Experts Give their Advice on Strategic Marketing Planning
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring...
The Six Step Perfect Marketing Planning Process
At least every quarter all marketer’s go through their updated plans. But have you ever actually thought about the planning process and wondered if you’re doing it right? We’re going to show you what successful marketing planning requires and what that dream marketing plan really looks like.  Step 1: Create...