Tips & Tricks

Best Practices for Building Out a Marketing Budget
Welcome! This post is part 2 of a three-part series on building and managing a marketing budget: Part 1: Best Practices for Organizing Your Marketing Budget Part 2: Best Practices for Building Out a Marketing Budget [below] Part 3: Best Practices for Managing Your Marketing Budget Note: this guide is...
From Walk to RUN: 3 Essential Steps in Marketing Performance Management
Today’s marketers face more challenges than ever before. Technological advances, demographic shifts, and new economic realities have changed buyer behaviour forever. Companies and sales teams no longer have complete control. The digital revolution has shifted control to buyers. At the same time, a marketer’s struggle for control is magnified as...
Best Practices for Organizing Your Marketing Budget
Welcome! This post is part 1 of a three-part series on building and managing a marketing budget:  Part 1: Best Practices for Organizing Your Marketing Budget [below] Part 2: Best Practices for Building Out a Marketing Budget Part 3: Best Practices for Managing Your Marketing Budget Note: this guide is...
How to Manage Your Marketing Spend In-Quarter
Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. The trickiest time to manage marketing spend is after a quarter has begun — once programs are happening, budgets are changing, and those crystal-clear goals everyone agreed upon...
6 Ways To Improve Marketing Performance Today
As marketers, we talk a lot about the pursuit of excellence.  How you run marketing influences how you do marketing. But how exactly can we run marketingbetter How do we figure out where improvements will make the most impact, what those changes should be, and where do we even start...
5 Insider Tips for Marketing and Finance Unity
Marketing and finance are often depicted as opponents. But are we really on opposite sides?  Most of our blogs are from a marketing perspective, but we thought we’d switch it up. We talked with Samantha Bannister, Allocadia’s SVP of Finance and Operations, to get her five tips for building a...
The Metrics You Need to Create the Best Marketing Plan
Is your team ready to tackle marketing planning? Any other year, you might be coming to the table armed with the data and metrics needed to make sound, data-based choices for the year ahead. 2020 is a little different. While we’re all learning to be more agile in our marketing...
How GE Digital Fixed Their Marketing Planning Process
As GE Digital’s VP, Marketing Strategy and Operations, Neenu Sharma’s job is all about enabling the marketing organization — in other words, setting marketers up for success. She creates and manages the structure, processes and technology that GE Digital’s marketers need to be effective. Neenu and her team run marketing,...
Stop the Madness: How to Simplify Marketing Planning
Every marketing action starts with an investment. And every investment starts with a plan. But let’s be honest, nobody in Marketing actually looks forward to the annual marketing planning and budgeting process. Every year it’s tedious, time-consuming, and has a host of challenges: Spreadsheet chaos: Spreadsheets weren’t designed for marketing...
3 Tips for Marketers to Win with an Investor Mindset
Let’s face it: budgeting and financial planning aren’t the sexiest parts of a marketer’s job. On the surface, budgets are boring; they’re not public-facing, they’re not seen as creative, and they’re often kept on headache-inducing and error-prone spreadsheets. It’s time to think differently about the ‘dollars & cents’ side of...
3 Ways to Ensure You Get the Marketing Budget You Need
It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities?  Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in...
7 Experts Give their Advice on Strategic Marketing Planning
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring...
The Six Step Perfect Marketing Planning Process
At least every quarter all marketer’s go through their updated plans. But have you ever actually thought about the planning process and wondered if you’re doing it right? We’re going to show you what successful marketing planning requires and what that dream marketing plan really looks like.  Step 1: Create...