“It’s time for Marketing to have its own system of record.
Managing spend in tools built for other departments is frustrating. Planning and reporting is siloed. Teams chase attribution and credit, rather than the big-picture ROI.”
This all leads to wasted time, mis-spend, and decreased revenue impact. Your team needs to know where there’s value and where there’s waste in their programs — and they need to be able to quickly shift funding from the latter to the former.
Download the Buyer’s Guide to Marketing Performance Management to discover the following insights:
- Why Marketing needs its own system of record
- How existing approaches compare to MPM
- 6 factors to consider in choose your MPM solution