Before Allocadia, Box’s ROI on marketing investments was 4:1. Now it’s 9:1.
Box’s marketing team was stuck in spreadsheets. They knew marketing made an impact on pipeline, but not how it connected to their investments. Box needed a new solution to meet their goal of becoming a billion-dollar company.
They use Allocadia to tie all their investment data, plans, and pipeline impact into one view. With a granular view of spend accuracy, they can proactively address inefficiencies and put more dollars towards the programs that generate the most pipeline.