Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy.
Watch this webinar to learn how Jorge Garcia, Senior Manager of Marketing Technology at Akamai implemented a Crawl-Walk-Run strategy to running marketing, radically changing the way their business makes decisions that impact revenue in just one year, while setting the foundation for a solid progression toward ROI. You’ll learn:
- How connecting investments to results saves time, increases visibility and enables marketers to make decisions with more agility and confidence
- The resources and processes it takes to implement a foundational marketing technology and best practices for effective change management
- How to use martech to lay the foundation for better performance and implement a Crawl, Walk, Run strategy for your own organization