A Guide to the New Era of Agile Marketing Planning
Are you prepared to meet marketing’s goals with less resources?
Planning programs and locking in spend a year in advance leaves no room to pivot when markets shift or company goals demand it.
Marketers are working harder, with less resources, and need to make a bigger impact to drive revenue and growth. To achieve this, marketers must be faster, flexible, and iterative. Marketers need to be agile.