How to Make Marketing Planning Agile

Better quality work, bigger impact, and happier marketers

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Did you know that in the last year, 66% of marketers said their teams went fully agile?

Another 25% said they adopted some agile processes and tactics.

While agile marketing wasn’t born out of the pandemic, it accelerated the rate of adoption and turned a trend into the new paradigm for strategic marketing planning. Marketers love it so much that 99% of those who adopted agile processes are planning to stick with them after the pandemic.

Agile isn’t going away any time soon, and leads to better results.

Are you ready to make the change?

A Guide to the New Era of Agile Marketing Planning

Are you prepared to meet marketing’s goals with less resources?

Planning programs and locking in spend a year in advance leaves no room to pivot when markets shift or company goals demand it.

Marketers are working harder, with less resources, and need to make a bigger impact to drive revenue and growth. To achieve this, marketers must be faster, flexible, and iterative. Marketers need to be agile.

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Mastering Marketing Agility with Talend

How many marketers can say they accelerated pipeline over the last two years?

We hosted Talend’s VP of Global Demand Generation Carol Hague to learn how her team accelerated their pipeline by embracing integrated campaigns and taking a data-centric approach.

Learn how Talend is running marketing with agility and improving their performance measurement framework at the same time.

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What’s the Landscape of Marketing in 2022?

What does the future of marketing look like after a game-changing year?

Marketers were forced to adopt new strategies and tactics all throughout the pandemic. But some of these changes actually worked better than our traditional methods.

Our new strategies will impact how marketing organizations operate long after the pandemic is over. So what are marketers planning for 2022?

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See how Allocadia can help.

Get the real-time budget visibility your team needs to execute agile marketing plans.

Get a Personalized Demo

Schedule a 30-minute live demonstration with one of our solution architects and get your unique questions answered. We’ve helped thousands of marketers answer questions such as…

  • Where should I allocate money if I receive an additional $100K in marketing budget this year?
  • Which of my marketing campaigns are contributing the most to pipeline targets?
  • Is my bottom-up investment plan aligning to customer journey goals
  • What is the best marketing mix across my investments?
Book My Personalized Demo