Welcome to Lesson 2 of the Marketing Planning Crash Course

Brona O’Connor, Allocadia’s Senior Director of Demand Generation, introduces today’s content on scenario planning.

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Day 2 – Scenario Planning

See today’s lesson broken into four chapters below

Chapter 1:

Learn How to Do Scenario Planning in 5 Minutes
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Chapter 2:

How High-Growth Marketing Teams Plan
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Chapter 3:

How to Make Marketing Planning More Agile
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Chapter 4:

How Talend Pivoted Plans While Hitting Targets
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