Welcome to Lesson 3 of the Marketing Planning Crash Course

Amy Beaudoin, Allocadia’s Senior Director of Product Marketing, introduces today’s content on partnering with finance.

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Day 3 – Partnering with Finance

See today’s lesson broken into four chapters below

Chapter 1:

3 Ways to Make Finance a Trusted Partner
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Chapter 2:

How to Build a Marketing Budget Cheat Sheet
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Chapter 3:

Growth Hacking Without Marketing & Finance Alignment?
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Chapter 4:

How Marketing & Finance Aligns at Cloudera
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manage-centralized-marketing-budget

Chapter 5:

Align Marketing Investments to Business Strategy
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  • Where should I allocate money if I receive an additional $100K in marketing budget this year?
  • Which of my marketing campaigns are contributing the most to pipeline targets?
  • Is my bottom-up investment plan aligning to customer journey goals
  • What is the best marketing mix across my investments?
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