Welcome to Lesson 4 of the Marketing Planning Crash Course

Amy Beaudoin, Allocadia’s Senior Director of Product Marketing, introduces today’s content on measuring ROI.

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Day 4 – Measuring ROI

See today’s lesson broken into four chapters below

Chapter 1:

Three Tips to Master Performance-Based Marketing Planning
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Chapter 2:

ROI or Attribution: The Best Way to Measure Marketing Performance
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Chapter 3:

Maximizing Your Marketing Plan’s Revenue Impact
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Chapter 4:

Freshworks Turns Digital Channels Into Predictable Revenue Streams
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  • Where should I allocate money if I receive an additional $100K in marketing budget this year?
  • Which of my marketing campaigns are contributing the most to pipeline targets?
  • Is my bottom-up investment plan aligning to customer journey goals
  • What is the best marketing mix across my investments?
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