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April Dunford Shares Her Expert Positioning Tips
April has spent the first 25 years of her career as a startup executive, running marketing, product, and sales teams. She led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft,...
A Data-First Approach to Marketing ROI
We sat down to talk with Janet Driscoll Miller ahead of our webinar together: Proven Strategies for Solving the Marketing ROI Puzzle. Janet is the president and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age...
How Did the Pandemic Change Marketing Budgets?
COVID-19 impacted every business across the globe. Some saw a complete shutdown. Others experienced a significant slowdown. And lucky ones saw demand for their goods and services grow.  Regardless of how a business was affected by the pandemic, there’s no doubt that it played havoc with marketing plans and budgets....
3 Hot Tips from Marketing Leaders on the ROI Journey
If only there was just one ROI metric that mattered.  Unfortunately, there’s no one right number or even one strategy to measure ROI. Each marketing organization’s journey to measuring, understanding, and ultimately acting on ROI data is unique. We spoke with marketing leaders at Genpact and Visier to get their...
How to Prove Marketing ROI
“What’s the ROI on that?” If that question makes you panic, you’re not the only one. In our new data report, How Today’s CMO Can Leverage ROI to Prove Growth, 84% of marketing leaders say they’re under pressure to prove marketing ROI to justify their investments and any requests for...
What is Enterprise Performance Management & Why You May Really Need MPM
Enterprise performance management (EPM) was born out of a need to innovate. As the world of business evolved, the spreadsheets that saved everyone from manual calculation now seemed clunky and out of date. A new era needed a new technology that could pace itself with rapid innovation and new demands,...
Third Consecutive Award Win for Best Marketing Performance Management Company
VANCOUVER, British Columbia – August 11th, 2021 – Allocadia, the leader in Marketing Performance Management (MPM), today announced that for the third consecutive year they have been selected as winner of the “Best Marketing Performance Management Company” award in the 2021 Martech Breakthrough Awards Program. The awards are conducted by...
Measure Your Return on Marketing Investments
ROI: we all talk about it, but do we know what it means? Not some far-out goal to seek, but a tangible measure we can apply to everyday decisions.  We can help you master ROI, control your budgets, and invest in impactful marketing programs that drive your strategy forward. ROI...
Beginners Guide to Performance Marketing
What do you get when you combine an increasing reliance on marketing to build pipeline and the longitudinal goal of ROI?  Performance-based marketing is marketing’s response to an increasing need for output that can be traced to objectives and ROI. A performance mindset pushes marketing from individual actions to linked...
CMO Strategy Series: Navigating People Management Challenges
Jake Sorofman is the CMO of Visier, the leading analytics solution that helps companies see the truth in their people data and make better decisions. With over 20 years of marketing experience, Jake has a track record of guiding companies through multiple phases of growth: from market acceptance through scalable...
5 Ways to Optimize Your Marketing Budget
It seems as though the days of COVID-induced turbulence are numbered. And yet, marketers are still dealing with decreased budgets and how to make the most of their marketing spend. The right tools can drive impact despite budget cuts.  Now is the time for precision and focused initiatives. A smaller...
Is Annual Marketing Planning Dead?
Despite an increasing need for mobility, the annual marketing plan isn’t a relic of a lost age. It provides a clear path for strategic marketing plans that align to company business goals and targets. However, it isn’t always easy.  We spoke to marketing leaders about planning best practices to determine...
CMO Strategy Series: Achieving Results With Purpose-Driven Teams
Drew Fortin is the SVP of Sales and Marketing at The Predictive Index (PI), the pioneers of talent optimization. PI’s platform helps clients measure engagement, design amazing teams, hire the best talent, and inspire employees. With over fifteen years of marketing, sales, and management experience, Drew has a passion for...
Three Best Practices of Marketing Budget Allocation
How many times in the last year did your marketing budget either delay or completely halt your plans? Instead of bringing your marketing strategy to life, it was an anchor weighing everyone down.  Your marketing plans are only as agile as your budget. Realigning investments to meet evolving strategic goals...
ROI or Attribution: The Best Way to Measure Marketing Performance
Marketing activities don’t happen in a vacuum: they move the needle for your company in a multitude of ways. And if you want to move the needle, you need to make better decisions. Both ROI and attribution insights can help with that. But which one is better?  Enter the tug-of-war...
Taking Control of Marketing's Controllables
Written by Sam Melnick, VP Customer Success & Insights at Allocadia There have been so many changes in the past year, it’s hard to keep track of everything and where to focus. All through 2020 I’ve repeated one piece of advice to customers and friends (and to myself!!!). It’s simple,...
Three Tips to Master Performance-Based Marketing Planning
“What’s the ROI on that?” If that question makes you panic, you’re not the only one. A startling 65% of marketers don’t have confidence in their ability to measure the impact of their marketing investments.  This is because marketers get distracted in the hunt for that elusive “right” ROI number...
4 Ways to Leverage Zero-Based Budgeting Tactics to Improve Productivity
Zero-Based Budgeting (ZBB) isn’t new, but its popularity continues to increase as companies aim to efficiently manage their budgets. But what exactly is ZBB? Despite the name, it’s more than a spend management practice where budgets always start from zero.  ZBB is a process that rigorously reviews every dollar in...
CMO Strategy Series: Marketers Must Be Stewards of Data
Norman Guadagno is the CMO at Acoustic – an independent marketing cloud with the open platform needed for success in a dynamic world. At the beginning of the pandemic, he was a founding member of CMO Huddles, a group formed to address the vacuum of sharing, caring, and daring among...
CMO Strategy Series: Finance Guides & Marketing Delivers
Written by Julia Stead, CMO at Allocadia  Finance doesn’t always see Marketing as a driver of business growth and capable of creating significant impact, and marketing doesn’t always make their case very clearly. Luckily that’s not the case at Allocadia! CMOs wear a lot of different hats, but at the...