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How to Prove Marketing ROI
“What’s the ROI on that?” If that question makes you panic, you’re not the only one. In our new data report, How Today’s CMO Can Leverage ROI to Prove Growth, 84% of marketing leaders say they’re under pressure to prove marketing ROI to justify their investments and any requests for...
Beginners Guide to Performance Marketing
What do you get when you combine an increasing reliance on marketing to build pipeline and the longitudinal goal of ROI?  Performance-based marketing is marketing’s response to an increasing need for output that can be traced to objectives and ROI. A performance mindset pushes marketing from individual actions to linked...
Three Best Practices of Marketing Budget Allocation
How many times in the last year did your marketing budget either delay or completely halt your plans? Instead of bringing your marketing strategy to life, it was an anchor weighing everyone down.  Your marketing plans are only as agile as your budget. Realigning investments to meet evolving strategic goals...
CMO Strategy Series: Finance Guides & Marketing Delivers
Written by Julia Stead, CMO at Allocadia  Finance doesn’t always see Marketing as a driver of business growth and capable of creating significant impact, and marketing doesn’t always make their case very clearly. Luckily that’s not the case at Allocadia! CMOs wear a lot of different hats, but at the...
CMO Strategy Series: Marketing & Finance Are Stronger Together
Written by Samantha Bannister, SVP Finance and Operations at Allocadia Change is never easy. But looking at change as an opportunity to improve and to reassess is how we grow – both as individuals and as organizations. In my experience (at other companies, not at Allocadia!), a consistent area for...
Top 5 Agile Tips for Marketing Planning in 2021
It’s 2021, but we’re still dealing with the effects from 2020. In-person events are a non-starter and digital is still ruling lives inside and outside of work. As marketers are left asking themselves a familiar question: “How can I create impact and do more with limited resources?” To drive revenue...
Three Key Factors to Unlock Your 2021 Marketing Budget
*Hint- it involves your Finance Team In our report, “The 4 Actions of High Growth Marketing Teams,” we found alignment with finance was a key indicator of whether a marketing organization received a post-COVID budget increase. Another important finding was marketing organizations that are viewed as strategic departments by finance...
Demand vs Awareness: Where Marketers Should Invest in 2021
Short-term vs long-term. Demand vs awareness. Where did you invest? Marketers had expectations for 2020, and by March the reality of how this year would go was already very different. Facing an unknown future, everyone was asking the same question: Where do I pivot my marketing budget and strategy for...
Planning for Growth with Doug Sechrist from Zenefits
With 20+ years of experience building and leading demand marketing teams, Doug Sechrist has a proven record of helping companies become high growth, successful SaaS leaders. He’s helped organizations efficiently grow by bringing sales and marketing teams together through process, automation, alignment and shared KPIs. His previous roles include VP...
Growth Hacking: Can You Do It Without Marketing & Finance Alignment?
When talking about marketing and finance, we’re usually talking about their differences. Marketing is creative, while finance is by-the-book. We never talk about all the similarities finance and marketing share, and that contributes to the divide.  The CFO’s mandate is to drive efficient growth despite economic and business hurdles. Today’s...