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Which Marketing Channels Are Making a COVID-Comeback?
COVID-19 and the ensuing economic recession have changed the way many industries operate – and marketing isn’t immune. We’ve had to change our strategies not only based on shifting budgets and resources, but new health and safety measures that affect everyone across the globe.  Where did marketers shift their spend...
Everything Marketers Need to Know About Their Budget
Planning, budgeting and marketing performance are links in a chain: when your team builds its marketing plans more strategically, it can budget with greater confidence, accuracy, and efficiency. These pieces are essential to understanding and fine-tuning your overall marketing performance. You don’t own your marketing budget. You rent it. But...
Amazon Prime Day: An Experiment for 2020 Holiday Shopping
Six months into remote working and social distancing, it’s pretty safe to say we’re all very familiar with Amazon.  And if you’ve been using Amazon for more than a handful of deliveries, you’ve probably invested in Amazon Prime which means free deliveries, a streaming service, and access to their annual...
Demand vs Awareness: Where Marketers Should Invest in 2021
Short-term vs long-term. Demand vs awareness. Where did you invest? Marketers had expectations for 2020, and by March the reality of how this year would go was already very different. Facing an unknown future, everyone was asking the same question: Where do I pivot my marketing budget and strategy for...
Skillsoft's AMA: Facing the Ultimate Test of Marketing Agility
Marketers have faced some of the hardest challenges of their careers this year. Our agility has been tested like never before. Skillsoft’s Jeremie Audran, VP Performance Marketing & Operations, is successfully leading a growing team thanks to new processes and technologies they’ve adopted to stay ahead of the curve. We...
How I Build Efficiency into Marketing Planning With Garth Bradley from Workfront
In his 18 years of marketing experience, Garth has built a track record developing high impact teams, building best-in-class marketing capabilities, and creating innovative Enterprise marketing programs and product marketing narratives to drive sales, build pipeline, and land business objectives. He’s currently the VP of Integrated Marketing at Workfront, and...
Why Scenario Planning Keeps Me Agile with Marina Antestenis from Comcast Business
Four years ago, Marina Antestenis joined Comcast where she successfully builds and leads campaigns to drive rapid revenue growth, cross sell to existing customers, and grow customer relationships. In her 20 years of experience, Marina has held senior leadership roles with technology and marketing firms including Comcast Business, Avoka Technologies,...
Planning for Growth with Doug Sechrist from Zenefits
With 20+ years of experience building and leading demand marketing teams, Doug Sechrist has a proven record of helping companies become high growth, successful SaaS leaders. He’s helped organizations efficiently grow by bringing sales and marketing teams together through process, automation, alignment and shared KPIs. His previous roles include VP...
Take Control of Your (Marketing) Life
So much in the world was outside our control in the last year. While the majority of us can’t control larger world factors like the pandemic, we can and should look for other areas to gain better control; to regain a sense of calm.  Where can you start to take...
3 Ways to Ensure Marketing is Investing in the Right Programs
A century ago, John Wanamaker famously said “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That saying holds true for many marketers today. Although it’s worse because it’s now more than half – $50 billion in digital marketing and trade spend...