Published May 18, 2018
Who is collecting the data?
The data is being collected by Allocadia Software Inc. (“Allocadia”), located at 1066 W Hastings Street, Suite 1410, Vancouver, British Columbia, Canada V6E 3X1. Allocadia’s website is stage.allocadia.com.
Description of the data collection activities:
Allocadia, a provider of SaaS marketing performance management (MPM) software services, may provide webinars, informational sessions, and other opportunities to learn about MPM, MPM software, and strategic marketing planning methods (collectively, “Informational Events”). Such Informational Events require attendees to sign-up for a session using their business contact details.
What data is being collected?
Allocadia may collect the first name, last name, and business email address of parties interested in learning more about the Allocadia platform and software offerings, and firmographic information such as name of company and business telephone number.
What is the legal basis for processing the data?
Explicit and unambiguous consent is gathered directly from attendees of Informational Events by way of an opt-in consent checkbox at the point of registration.
Will the data be shared with any third parties?
Data collected by Allocadia will not by shared with any 3rd parties.
How will the information be used?
The data collected may be used to contact attendees with additional information regarding Allocadia services and MPM generally.
How long will the data be stored?
The data collected from attendees of Informational Events will be kept for 12 months from the last point of contact.
How can you stop receiving communications from Allocadia?
If you would like to stop receiving communications from Allocadia, please use the “Unsubscribe” link located at the bottom of the last email message you receive. It may take up to seven business days to process your request.