Skip to main content

3 Essential Conversations Between the CMO & CFO

What can Marketing and Finance leaders talk about to achieve better alignment?

Strong CMO-CFO alignment can bring a host of advantages to both Marketing and Finance organizations. But this harmony isn’t always easy to achieve. By nature of their roles, the two groups often see the world in very different ways.

In this infographic, we identify three key essential conversations topics that will bring these two groups into closer alignment.


Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at