Data has power, but how can you harness it? Use marketing measurements like ROI and attribution to illustrate the business impact of your results.
But which one should you use?
Even the savviest marketers have been known to mix the two up. Misunderstanding the difference between ROI and attribution can lead to misunderstandings with measurements and marketing’s impact. No marketer can take that risk.
Allocadia and Oracle have a guide that lays out exactly what these two marketing measurements are, when to use them, and why.