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How Today’s CMO Can Leverage ROI to Prove Growth

Key findings from a survey of North American marketing decision makers

How are marketers proving that the new and untested strategies they were forced to adopt over the last year were successful? How are they measuring and communicating marketing’s impact on company growth?

In our newly-released survey of North American marketing leaders, we found that 47% aren’t able to calculate ROI. This is a critical issue, as 96% of companies use ROI as the key metric to prove marketing’s effectiveness.

Download our new data report to learn:

  • What’s stopping 61% of marketing leaders from using their ROI data
  • Where marketing leaders shifted investments to drive growth in a pandemic
  • Which departments marketing needs to partner with for their ROI measurements

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