What’s the ROI on that?
Does that question make you panic? Take a deep breath and relax – it’s going to be ok.
65% of marketers don’t have confidence in their ability to measure the impact of their marketing investments. In a time of economic uncertainty and resource constraints, it’s no wonder marketers are feeling the pressure to solve their marketing ROI challenges.
Download The Three Pillars of Your Marketing ROI Strategy to learn:
- How to find the ROI measurements that matter to your company
- Which levers marketing controls and how to pull them to hit targets
- How to master performance-based planning with marketing operations