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Your Marketing Budget: An Owner’s Manual

Your Marketing Budget: An Owner’s Manual

The essential guide for anyone who works with a marketing budget

Congratulations! You’re the proud owner of a marketing budget. So what’s next? You’ve got to manage it — and that’s where the challenge comes in.

Broken workflows, interdepartmental squabbles and spreadsheet madness can all get in the way of smooth daily operation of your budget.

That’s why we’ve created this Owner’s Manual. The instructions inside will help you smooth out the daily operation of your budget, while reducing operator fatigue.

It will also help you transform your budget from a headache into a source of strategic insight for your marketing team.

Grab this 22-page PDF for fun-to-read instructions on:

  • Structuring a marketing budget
  • Dealing with the finer points of currencies, actuals, transfers and reallocations
  • Achieving harmony with the finance department
    …and much more!

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at