Featured Resources

8 Ways to Adapt Your Marketing Organization to Today’s New Reality
As businesses and marketers, we’re all dealing with a very different March and spring season than we planned for. From travel restrictions and event cancellations, to shifting consumer sentiment and buying patterns, our collective plans for the year have been thrown a wrench. It has always been critical for marketers...
Buyer's Guide to Marketing Performance Management
It’s time for Marketing to have its own system of record. Managing spend in tools built for other departments is frustrating. Planning and reporting is siloed. Teams chase attribution and credit, rather than the big-picture ROI. This all leads to wasted time, mis-spend, and decreased revenue impact. Your team needs...

"Allocadia provides best-in-class money management capabilities... Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization."

Forrester Wave
Allocadia Named Strong Performer in Forrester Wave
“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” Forrester Wave According to the Forrester Wave: Marketing Resource Management, Q1 2020, “Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to...

"Allocadia provides best-in-class money management capabilities... Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization."

Forrester Wave
Build the Foundation for Better Marketing Performance
Today’s marketing leaders are fully accountable to a new corporate mandate of growth. Growth of market, growth of customers, and growth of the team. To fulfill this mandate, marketing organizations must know what’s working and what’s not – but it’s clear we’re not there yet.  Marketing investments are static in...
From Reactive to Proactive: The Rise of Strategic Marketing Ops
“It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials… It’s time to assume accountability for business performance.” – Gartner The role of Marketing Operations is undergoing a dramatic transformation from a reactive support function to a strategic partner to the...
Hit Reset: Building an Operational Foundation for Growth
According to McKinsey, 83% of CEOs believe marketing can be a major driver of growth in the coming year – yet only 23% think that marketing is delivering on that agenda. If you’re in planning season chaos – aka misaligned on goals, managing bloated spreadsheets, experiencing a lack of process...
The Marketing Leader’s Guide to Data Strategy
87% percent of marketers say their top marketing goal for the next year is using data more successfully. We wrote this paper to show you how and provide a path forward. Sam Melnick, Vice President of Marketing Insights & Growth, Allocadia Preview Marketing is hard. Of course it is also...
Mastering the Marketer's Data Journey
Data is the currency that drives business forward. However, marketing organizations often lack a strategy around their data. Many marketing organizations set their plan, start executing and then chase their desired metrics without a common marketing data hierarchy and taxonomy across their team. This leads to inconsistent and inaccurate measurements...
The Marketer's Data Journey Webinar with Workfront
Data is the currency that drives business forward. However, marketing organizations are often lacking a strategy around their data. Many marketing organizations set their plan, start executing and then chasing their desired metrics without any real consideration of a data strategy. This leads to inconsistent and inaccurate measurements and long...
CMO Confessions: Is an MQL still relevant today?
If marketing-qualified leads are all that matters, then why are your salespeople still struggling to close opportunities? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQLs just aren’t relevant anymore?  Marketers, it’s time to come clean and cut through the BS when...
Webinar Series: Designing the Marketer’s Data Set for Better Execution
In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like VMware, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first...
ROI vs Attribution
ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are...