Webinar: People, Process, and Tech: How Land O'Lakes, Inc Launched a Digital Transformation
How does an established, global brand transform itself into a digital powerhouse? Nearly ten years ago, Land O’Lakes, Inc embarked on a mission to do just that. Join us for a live webinar to understand the challenges the company faced at the beginning of their journey, and the key decisions...
Learn how Juniper Networks Runs Marketing more Efficiently with Allocadia
We sat down with Nancy Weintraub, Senior Director, Marketing Demand, Analytics and Information at Juniper Networks this year at Sirius Decisions in Austin to chat about her experience with Allocadia and how her team can now Run Marketing more efficiently thanks to the platform.
Now is the Time to Adopt and Mature Your Marketing Performance Management
At this point, for a marketing organization to answer questions like where’s my money going, what am I spending it on, that should be table stakes. How do you do all the other really cool, fancy stuff that you need money to do if you don’t know and you can’t...
Make Benchmarks an Actionable Part of your Marketing Plan
How can meaningful benchmarks ensure you spend your next marketing dollar in the right way? Watch the recording above or get the slides here Marketing teams often have several sources of benchmark data to use for planning – but struggle with how to make this data actionable, diminishing the impact...
The Impact of Efficiency on Marketing Performance
4 reasons to make efficiency a priority of your strategy this year:
The Marketer's Dilemma: When to Use ROI vs Attribution
Marketers must be able to confidently invest in programs that drive impact for their organizations, but what tools do they have to guide these decisions? The answer lies in their data, but does this come from ROI assessments, attribution models or a combination of the two? Many marketers may choose...
Calculate the Value of MPM on Your Organization
Try our calculator to find out how much extra revenue you could drive with Allocadia, as well as how much your current budgeting & planning processes is costing your organization.
Marketing Planning Master Class: Neenu Sharma from GE Digital
Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup”
Marketing Planning Master Class: Ken Evans from Fuze
Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back