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How Poly Solved the Do More with Less Challenge
Planning season is kicking off and marketing leaders are facing a steep challenge – how to drive increased pipeline and revenue growth in the most efficient way possible? Learn the foundational technologies that helped Poly efficiently manage their marketing spend to complete 60% more programs YoY with less resources. You’ll also learn...
Mastering Marketing Data Strategy: The Reason Behind Your Next Raise
To defend their budgets this year, marketing organizations are continuously asked to prove that they’re significant drivers of growth. When we surveyed marketing leaders for our report, The 4 Actions of High Growth Marketing Teams, we found a strong correlation between marketing organizations with a mature data strategy and those...
Hit Reset: Building an Operational Foundation for Growth
According to McKinsey, 83% of CEOs believe marketing can be a major driver of growth in the coming year – yet only 23% think that marketing is delivering on that agenda. If you’re in planning season chaos – aka misaligned on goals, managing bloated spreadsheets, experiencing a lack of process...
Allocadia Connect Creating ROI Insights for Global Enterprises
Customers connect marketing data and workflows with Allocadia to improve marketing performance May 6, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing platform, today announced strong customer value from, and adoption of, its Connect solution. More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital,...
Zee Jay Digital and Allocadia Form Strategic Partnership
Joint team will enable marketers to enhance performance management capabilities VANCOUVER, British Columbia; PROVIDENCE, R.I. (August 13, 2019)—Zee Jay Digital today announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and...
Customers at our Core: Strong Value & Momentum from Allocadia Connect
From the very inception of Allocadia, the focus was on giving marketers a way to improve their performance. A core piece of that was around helping marketers get their financial data, and marketing plans out of spreadsheets and into a system that would connect with other data sets, so the...
6 Reasons to Get Excited About MRM 2.0: Percolate & Allocadia
MPM + CMP = MRM 2.0. (Yowzahs, that’s a lot of Martech acronyms in one sentence. Blame my background as a CMO industry analyst.) But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing...
Harris Thamby, Microsoft
Why He Won In enterprises with massive scale and global scope such as Microsoft, change management can be a huge challenge — both on a technical level, and a human one. Harris Thamby is a leader who gets things done by expertly striking this balance. Harris’ vision for Marketing Performance...
What Your Tech Stack Needs to Succeed
In the marketer’s world it seems like this is all anyone talks about. For good reason — this area of marketing has boomed over the last 10-15 years. And while many people first think about Marketing Automation and CRM when MarTech comes to mind, there are almost 4,000 marketing technologies available (as...
Allocadia and Sojourn Solutions Partner to Help Organizations Optimize Marketing Performance
Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, today announced a partnership with Sojourn Solutions, experts in marketing operations, strategy and technology. The new alliance will help organizations think beyond campaigns and programs to optimize their impact on the business and the performance of their marketing...
The Anatomy of an Award-Winning Marketing Tech Stack
Allocadia Won a Stackie! Here’s Why… We’re a big fan of Scott Brinker’s MarTech conference and always love checking out other company’s technology stacks in the annual “Stackie Awards”. So we were super thrilled to be announced a winner last night at the MarTech SFO event, and hear Allocadia named a Stackie award winner! See all winners, stacks, and...
Allocadia Selected by Microsoft to Optimize Global Marketing Investments
Allocadia Marketing Performance Management solution to enable thousands of Microsoft marketers around the world to plan, budget and optimize performance of marketing investments Vancouver, BC, Canada – December 13, 2016 – Allocadia announced that its Marketing Performance Management solution has been selected by Microsoft Corp. to plan, manage and optimize...
Marketing Operations Tech Stack Essentials
  Five Growth Agents for Better Marketing Performance and Productivity A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps...