Create a Clear Path to ROI with an Integrated Tech Stack
Speaker: Anna Soo, Senior Marketing Manager, Commvault When Senior Marketing Manager Anna Soo joined the marketing organization at Commvault, it was time consuming to plan budgets, tedious to match marketing campaigns to budget spent, and there was no clear path to measure ROI easily. The team was reactive vs proactive,...
Allocadia is Expanding Our Partner Sales Channel
As part of our mission to bring confidence to every marketer in the world, we’re excited to announce new developments within the Allocadia Partner Network – an exclusive referral program for qualified marketing technology vendors, service providers, and consultants that helps strengthen customer loyalty while adding a valuable revenue stream....
Allocadia & Your Marketing Tech Stack
Integrations to help you #RunMarketingBetter Allocadia offers integrations with all the other technologies your team uses. The result: more consistent and clearer data, huge time savings, and better insight into your marketing performance. • What are the specific use cases and benefits that come from integrating Allocadia with other technologies?...
Partners For Growth: How Marketing and Finance Found Common Ground at Cloudera
“Allocadia has helped us overcome all the challenges we were having, while also creating the processes and visibility we need to run marketing more effectively.” – Carey Rutigliano, Director, FP&A, Cloudera You Can’t Prove What You Can’t Measure “You’re moving money around based on a handshake?”, asked Carey Rutigliano, Cloudera’s...
Hitachi Vantara: Quality Data Leads to Quality ROI
Hitachi Vantara provides information technology (IT) infrastructure, analytics, content, and cloud solutions and services to Fortune 100 and Fortune Global 100 enterprises. They are a wholly owned subsidiary of Hitachi Ltd and publicly traded (NYSE: HIT). The Problem: Missed Opportunities Hitachi Vantara has a massive budget that requires consistent monitoring and maintenance; investments need to be regularly...