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4 Marketing Planning Strategies from the Best Global Organizations
What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them. Indeed, effective marketing planning is a must-have for all high-performing teams. However, too many orgs struggle to rally around...
How NI Revamped Marketing Planning
Every marketing action starts with investment, and every investment starts with a plan. Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why NI (formerly National Instruments) turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity. For...
Advancing Through the 5 Stages of Marketing Planning
Watch this webinar to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model & gain practical advice for advancing up the 5 stages of marketing performance. You’ll also learn: The inputs and steps needed to create a high performing marketing organization Advice...
Executing the CMOs Vision
Modern CMOs are big thinkers with even bigger aspirations. However, their job continues to increase in complexity; they must manage the customer journey, drive revenue, and build market awareness — all while tying these back to corporate level objectives. This combination often leads to a CMO vision that is extensive...
6 Steps to Successful Strategic Marketing Planning
The strategic marketing planning process involves creating a marketing strategy that outlines what your objectives are, what programs you’ll use to achieve those objectives, who is responsible for those metrics, and by when you’ll be achieving those goals. In short, developing and managing a strategic marketing plan is crucial in reaching...
Is Your Marketing Plan Strategic?
You’re at your desk and you’re building out the marketing tactics you’re planning to do that month. Your list might look like this:  Hold 3 webinars Publish 6 blog posts  Launch 2 email nurture campaigns Feeling relieved, you turn to your calendar and start plugging dates in. We’ll do a...