Uncovering the Most Useful Metrics for Planning Season
It seems like every year, once the chaos of your marketing planning process is over, you look back and think to yourself, “next year, I’ll be more prepared for this!” Yet when the next year rolls around, planning season sneaks up and becomes just as troublesome once again. With FY19...
3 Ways Marketing Operations Leads Organizational Growth
High-performing marketing departments don’t happen by accident. It takes great leadership at the helm and behind the scenes orchestration by Marketing Operations who have a unique vantage point into the technology, data, people and processes that go into building a world-class marketing organization. The best Marketing Operations experts have transformed...
4 Marketing Planning Strategies from the Best Global Organizations
What’s the #1 thing that determines your success as a marketing organization, quarter after quarter, year after year? It’s the strength of your marketing plans and how well you execute them. Indeed, effective marketing planning is a must-have for all high-performing teams. However, too many orgs struggle to rally around...
How NI Revamped Marketing Planning
Every marketing action starts with investment, and every investment starts with a plan. Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why NI (formerly National Instruments) turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity. For...
Advancing Through the 5 Stages of Marketing Planning
Watch this webinar to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model & gain practical advice for advancing up the 5 stages of marketing performance. You’ll also learn: The inputs and steps needed to create a high performing marketing organization Advice...
Executing the CMOs Vision
Modern CMOs are big thinkers with even bigger aspirations. However, their job continues to increase in complexity; they must manage the customer journey, drive revenue, and build market awareness — all while tying these back to corporate level objectives. This combination often leads to a CMO vision that is extensive...
How Allocadia Gives StepStone Global Insights
“You just open one tool, and you have a complete list of how each individual region is performing right now.”– Benjamin Deigendesch, International Online Marketing Specialist OrganizationStepstone is a leading online job board business in Europe, operating some of the most powerful online job portals in the European market —...
Case Study: How Learning House Reduced Cost-per-Acquisition by 25% with the Help of Allocadia
“Because Allocadia automatically aggregates the data associated with our media buys and results, we no longer grapple with numbers that don’t add up due to human error. This has given us more confidence in our data and helps us more effectively decide where to spend our future marketing dollars.” –...
Case study: How Change Healthcare Gained Back 90% of Time Spent Manually Updating Budgets with Allocadia
“A process that used to take me five days each month now takes me three or four hours.” – Amanda Lomas, Director of Marketing Analytics, Change Healthcare The Challenge When Amanda Lomas took on a new position as Director of Marketing Analytics at Change Healthcare, she found a marketing team...
6 Steps to Successful Strategic Marketing Planning
The strategic marketing planning process involves creating a marketing strategy that outlines what your objectives are, what programs you’ll use to achieve those objectives, who is responsible for those metrics, and by when you’ll be achieving those goals. In short, developing and managing a strategic marketing plan is crucial in reaching...
Is Your Marketing Plan Strategic?
You’re at your desk and you’re building out the marketing tactics you’re planning to do that month. Your list might look like this: Hold 3 webinars Publish 6 blog posts Launch 2 email nurture campaigns Feeling relieved, you turn to your calendar and start plugging dates in. We’ll do a...