Customer Stories Archives - Page 3 of 3

How NI Drives Impact and Alignment with Allocadia

NI (formerly National Instruments) is a publicly traded company (NASDAQ: NATI) and headquartered in Austin, Texas. They produce automated test equipment and virtual instrumentation software. Common applications include data acquisition, instrument control and machine vision. The Problem: Too Much Data and No Official System When Helena Lewis, Senior Group Manager for Global Marketing Operations and Technology at NI, saw the disconnect between upstream plans and downstream...

How Marketing Reached Trusted Advisor Status at Pitney Bowes

Position marketing as a trusted advisor to the business

Case Study: How Learning House Reduced Cost-per-Acquisition by 25% with the Help of Allocadia

“Because Allocadia automatically aggregates the data associated with our media buys and results, we no longer grapple with numbers that don’t add up due to human error. This has given us more confidence in our data and helps us more effectively decide where to spend our future marketing dollars.” –...

Partners For Growth: How Marketing and Finance Found Common Ground at Cloudera

“Allocadia has helped us overcome all the challenges we were having, while also creating the processes and visibility we need to run marketing more effectively.” – Carey Rutigliano, Director, FP&A, Cloudera You Can’t Prove What You Can’t Measure “You’re moving money around based on a handshake?”, asked Carey Rutigliano, Cloudera’s...

Hitachi Vantara: Quality Data Leads to Quality ROI

Hitachi Vantara provides information technology (IT) infrastructure, analytics, content, and cloud solutions and services to Fortune 100 and Fortune Global 100 enterprises. They are a wholly owned subsidiary of Hitachi Ltd and publicly traded (NYSE: HIT). The Problem: Missed Opportunities Hitachi Vantara has a massive budget that requires consistent monitoring and maintenance; investments need to be regularly...

How Juniper Networks Gets Within 1% of Budget with Allocadia

Align marketing with strategic corporate goals. With Allocadia, Juniper Networks can now clearly identify how marketing is investing and how that investment aligns with the corporate strategy.

How Charles Schwab Has Instant Investment Visibility with Allocadia

Charles Schwab was built around the simple idea of putting clients first. They keep clients at the heart of everything they do by offering a better, more modern way to build and manage wealth. Charles Schwab is an American multinational financial services company headquartered in Westlake, Texas. They are a publicly traded company (NYSE: SCHW)...

Case study: How Change Healthcare Gained Back 90% of Time Spent Manually Updating Budgets with Allocadia

“A process that used to take me five days each month now takes me three or four hours.” – Amanda Lomas, Director of Marketing Analytics, Change Healthcare The Challenge When Amanda Lomas took on a new position as Director of Marketing Analytics at Change Healthcare, she found a marketing team...