long-form

The Great Big Guide to MPM: Part 2
The Great Big Guide to MPM: Part 2 Part 2: Enablement & Execution “The best laid plans of mice and men often go awry” – Robert Burns For today’s marketers, successful enablement and execution in Marketing Performance Management (MPM) means strengthening your core and investing in Marketing Operations, implementing processes...
Marketing Operations Tech Stack Essentials
Five Growth Agents for Better Marketing Performance and Productivity A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps keeps...
What Marketers Can Learn from Wall Street
Lessons from the finance world: make smarter marketing investments & get the most out of your budgets As a marketer, you’re an investor. While you may not wear a tie or work on Wall Street, your basic job is surprisingly similar to that of a finance pro: you’re entrusted with...
Three Paths to Measuring Marketing ROI
Your Options for Confidently Measuring Marketing ROI with AllocadiaMarketing ROI can be nebulous. There’s no one-size-fits all ROI measurement, and even once you’ve decided upon which metrics are most relevant for your business, there’s the significant technical challenge of measuring them. Allocadia is here to help. In this guide, we’ll...
Allocadia & Your Marketing Tech Stack
Integrations to help you #RunMarketingBetter Allocadia offers integrations with all the other technologies your team uses. The result: more consistent and clearer data, huge time savings, and better insight into your marketing performance. • What are the specific use cases and benefits that come from integrating Allocadia with other technologies?...