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Now is the Time to Adopt and Mature Your Marketing Performance Management

At this point, for a marketing organization to answer questions like where’s my money going, what am I spending it on, that should be table stakes. How do you do all the other really cool, fancy stuff that you need money to do if you don’t know and you can’t speak to the business about where your money is going and what the effect of it is.

Jorge Garcia, Senior Manager, Marketing Technology, Akamai

The time to change is now. The answer is Marketing Performance Management (MPM).