Gina Reese, Senior Marketing Operations Manager at Cloudera (formerly Hortonworks), talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI.
See Also:
- Gina’s advice to marketers on how they can #RunMarketingBetter
- Cloudera Case Study
- Gina’s colleague Carey Rutigliano, on marketing budgets from a Finance perspective
