Budget reallocations happen with every marketing team. A new opportunity arises or you identify a chance to optimize an investment and need extra dollars. But all those reallocations were difficult to track, until now.
With Allocadia, users can make seamless budget adjustments within a single plan, as well as between teams and regions. Marketing teams can achieve flexible, real-time management of budgets through reallocations that seamlessly request and track budget movement – in, out and within – their marketing plans via a transparent approval workflow process.
In addition to greater agility in making mid-stream changes, these reallocation features address common problems associated with inflexible budgets, enabling marketing professionals to quickly de-fund ineffective programs and shift budgets to other, more effective, marketing initiatives.