Skip to main content

What is Marketing Performance Management (MPM)?


MPM is the solution to Marketing’s toughest challenge: proving impact on the business.

Learn more in this 70 second explainer video, or visit our What is MPM? page.

Interested in more marketing performance management content?

Read more!

You May Also Like
Budget Reallocations: Shift Marketing Dollars with Greater Agility
Budget reallocations happen with every marketing team. A new opportunity arises or you identify a chance to optimize an investment and need extra dollars. But all those reallocations were difficult to track, until now. With Allocadia, users can make seamless budget adjustments within a single plan, as well as between...
Align Marketing Investments to Business Strategy
Aligning marketing’s investments and plans to corporate goals is a best practice that’s usually easier said than done. Until now. Allocadia’s Strategic Planner helps define, communicate, and track ongoing progress of activities at the corporate, department, and team level. Watch our 3 minute product video to learn how Allocadia makes...
Measure Marketing's Impact on your Business with Performance Insights
Do you know if your investment plans match your targets? Are you investing in the right mix of channels? How are your revised marketing plans performing? How long does it take to answer those questions about your marketing organization’s performance? Five minutes? Five hours? Or five days? There’s a better,...
Build & Manage a Centralized Marketing Budget
The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much is...

Book a Demo

We'd love to show you more of Allocadia! Tell us a bit about yourself and a member of our team will contact you to schedule a demo.

Sign up to learn more