It’s said that “your greatest challenge is also your greatest opportunity”.
As sales and marketing leaders, we’re innately agile, creative, and hustlers at heart – and in the current environment, our resilience is truly being tested!
In this quick chat, Allocadia’s Director of Demand Generation, Brona O’Connor, and Director of Sales Development, Ryan Bull, will share how they quickly transformed a direct mail program for a new campaign launch into a personal and engaging digital experience, resulting in 2X number of expected responses in the first week.
In 30-minutes, you’ll learn:
- How we analyzed performance and identified the next best marketing action
- The new strategy for our direct mail program and why it worked so well
- Top tips for effective sales and marketing alignment when under pressure