Speaker: Anna Soo, Senior Marketing Manager, Commvault
When Senior Marketing Manager Anna Soo joined the marketing organization at Commvault, it was time consuming to plan budgets, tedious to match marketing campaigns to budget spent, and there was no clear path to measure ROI easily. The team was reactive vs proactive, and was spending way too much time in spreadsheets searching for answers to questions around performance.
To solve this organizational wide problem, Anna knew she needed to create a connected technology stack to reduce manual efforts, automate workflows, and provide accurate ROI data. She worked with her team to stitch together an end-to-end stack that includes Allocadia, Workfront, Marketo, and Salesforce so her team has full visibility into how investments are impacting the outcomes marketing is producing.
Watch the recording above to learn how Commvault:
• Provided team-wide visibility into plans and budgets
• Connected investment and results data to drive actionable ROI measurements
• Created a technology stack that provides full visibility into the impact marketing is driving
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at Allocadia.com