The marketing pain point trifecta:
- Marketing teams are operating in silos
- Unable to properly track marketing spend
- Poor budget visibility makes it impossible to tie spend to performance
Autodesk’s marketing organization suffered from the familiar pain point trifecta. They decided to tackle all three problems head on by mounting a MPM program and integrating Allocadia into their tech stack.
In this 20 minute session from the MarTech virtual conference, learn how they went from zero visibility into spend, to mapping 86% of global marketing spend to specific campaigns.