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Executing the CMOs Vision

Modern CMOs are big thinkers with even bigger aspirations.

However, their job continues to increase in complexity; they must manage the customer journey, drive revenue, and build market awareness — all while tying these back to corporate level objectives.

This combination often leads to a CMO vision that is extensive and ambitious. How, as a marketing leader, do you take this vision and operationalize it so the entire organization is aligned on what needs to get done?

In this webinar, special guest SiriusDecisions Service Director, Craig Moore, and Allocadia’s James Thomas (CMO) will provide actionable guidance on how to take CMO-level vision and turn it into a reality.


  • Measurements that matter at the board level
  • Frameworks to leverage when operationalizing the CMO’s vision
  • How to formulate strategic plans across the entire departmentAnd most importantly, how to make sure the above actions are driving real business impact! This first webinar in our “Run Marketing” Series, is designed to enable marketers to run marketing with confidence and drive business impact.

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at