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From Reactive to Proactive: The Rise of Strategic Marketing Ops

“It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials… It’s time to assume accountability for business performance.” – Gartner

The role of Marketing Operations is undergoing a dramatic transformation from a reactive support function to a strategic partner to the CMO. Uniquely positioned with data insights from planning, execution and results, this function is an emerging leader in driving financial accountability and growth for their organizations.

Sam Melnick, VP Insights and Growth at Allocadia will be joined by Dr. Debbie Qaqish, Principal & Chief Strategy Officer at Pedowitz Group for a live discussion with Cal Gibbons, Marketing Technologist at Land O’Lakes about how people, process, and technology has played a role in his ability to transform the way an enterprise marketing team drives impact for their business. Join us to learn:

  • The role technology plays in addressing business challenges and the best approach
  • How to build an integrated technology stack that produces actionable insights for ROI
  • The role of marketing operations in driving digital transformation in a customer-centric era