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How a $1B Startup Runs Marketing to Lead Digital Transformation

GE Digital is a newly-formed, well-capitalized “startup” within one of America’s oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment.

Under her leadership, GE Digital’s marketing operations functions has undergone a complete transformation.
We sat down with her to hear her thoughts on building a marketing technology stack, change management, and leadership.

Originally presented at MarTech Conference in Boston.
Featuring: Neenu Sharma, VP, Marketing Strategy + Operations, GE Digital

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