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How Marketing Operations Leads the Annual Planning Process

Short on time? Skip ahead to these highlights:
8:54 – The business impact when the MOps leader takes charge of the planning process
18:00 – Common barriers in planning and the tools to facilitate change
52:00 – The answer to “How do we balance strong process/templates with flexibility during planning?”

Planning season is the most important activity for Marketing. Period. “The Plan” sets the stage for the global marketing team’s successes (or lack thereof) each year.
But, typically planning season has meant complex processes, bloated documents and long meetings that often result in a planning document that goes unused for the remainder of the year.

That’s why the best organizations take a strategic and thoughtful approach to marketing planning to make sure they drive maximum results. This critical role is often the responsibility of Marketing Operations professionals.

In this webinar, Sam Melnick, VP of Marketing at Allocadia and former IDC Analyst and Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, a recognized marketing thought leader, discussed:

• The benefits and differences when marketing operations leads the budget and planning process.
• Tried and true global marketing planning strategies led by marketing operations that produce real results
• The most common planning pitfalls in global organizations and how to avoid them
• A no-nonsense step by step guide on how your marketing operations pros can turn your plan into actionable results