Planning season is kicking off and marketing leaders are facing a steep challenge – how to drive increased pipeline and revenue growth in the most efficient way possible?
Learn the foundational technologies that helped Poly efficiently manage their marketing spend to complete 60% more programs YoY with less resources. You’ll also learn the steps they took to build trust with finance and achieve 1% accuracy of forecast-to-actual expenses.
This 15 minute session is for marketing leaders under pressure to drive greater revenue growth and efficiency with marketing spend in 2022.
You’ll learn how to:
- Partner with finance to improve transparency into marketing spend
- Identify creative solutions to doing-more-with-less
- Up-level operational data strategy to ensure team alignment