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How to Accelerate Marketing Performance Through More Effective Budgeting…

Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line.
Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst saving marketing time and money.

This panel discussion features Allocadia customers Symantec and Change Healthcare. They’ll speak openly about the struggles they faced improving their marketing performance and how they have now upped their marketing game by:

  • Saving critical time and improving internal efficiency during business planning season
  • Building marketing plans and budgets that are aligned and measurable against corporate objectives
  • Creating internal synchronization to streamline
  • Making smart marketing decisions based on intelligent insights
    Moderated by Oracle’s David Johnson and Allocadia’s Jeff Epstein.

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at